What Are The Fundamentals Of Designing A Good Logo?

The main idea of a logo is to convey to the viewer and produce something which resonates and is memorable. When you create a logo it needs to define who you are as a practice.

That’s a whole lot of power for just one piece of graphic design to hold all on its own. Knowing the goal is to put together something that intended to carry this massive responsibility, graphic designers approach these types of projects with a mix of thrill, dread, anxiety, fear as well as pride.

Luckily, there are principles (how many and what they are dependent on who you’re talking to) which guide the development of successful logos.


Simplicity is what assists a logo stand up against challenges of time and what makes it replicable and simple to work with.

You will want your logo to be as clear and visible as possible while – at the same time – reflecting your aesthetics and communicating your philosophy.

Wise decisions about typeface, colour options and graphics are very important here. Is your logo made up of a number of different overlapping shadings, images, fonts and letters? Select just a few active components for your design—a good logo is not overloaded with elements. And remember the white space! Simplicity necessitates excellent usage of spacing. The elements which make up your logo need to breathe so that your logo stands out and speaks clearly to your audience.

Visualise the Value Proposition

When designing a logo, it’s also very important to visualise the brand’s value proposition. This means that you need to find the brand’s uniqueness factor as well as all its visual touchpoints.

The logo is the basis for all this work, and it’s what makes your logo bespoke and special. Don’t copy other logos or follow something which is trending at the moment. Find your own way to symbolise your brand.

A massive reason for being unique is that it gives your logo longevity and constancy. No matter how long of a period of time goes by, the logo will still be applicable to your brand and the target market.

Look for the gaps in pain points, messaging as well as visualisation from other companies. Tap into those spaces and find the ideal connection with your brand. Create another mind map to find your brand’s uniqueness factor.


A successful logo should be memorable. Make sure that you keep it simple and appropriate to the nature of the business.

As with any symbol, it should stand for something singular, and it should be recalled easily if, after an individual looks at it, he or she can instantly describe its basic elements. A logo that’s complex, fussy, has a number of different parts and pieces or is overly stylised will be difficult for the viewer to “get” and, as a consequence, easily dismissed. For example, online casinos in Canada use easily identifiable imagery so you know exactly what they are – no explanation required.


Your logo will adorn all of your products, shop signage, digital ads and much more (think t-shirts and bumper stickers!). So, your logo has to be versatile and adaptable so that it can land anywhere.