When it comes to constructing or redesigning a website, it’s very easy to get hung up on the aesthetics. Does that hue of blue look right? Should the logo be on the right-hand side of the screen, or the left? What if we place a giant animated GIF right in the middle of the page?
But, in a world where people have more than 1.8 billion websites which they can possibly land on, you need to make sure that yours is not just a pretty face. The website should be designed for usability, how simple your website is to use, and user experience (UX), how enjoyable it is to relate to your website.
Now, you could spend years and years studying the ins and outs of these disciplines. However for the sake of providing you a jumping-off point, we’ve compiled a list of the fundamental guidelines and best practices you are able to apply to your next website redesign or website launch.
Your brand is the basis of your business, it’s very important to keep branding constant across all of your customer touchpoints. This includes your website.
Your logo, colour scheme and iconography needs to stay consistent. The same is quite true for your brand voice as well as your key messaging. You will want to reinforce your value proposition, aesthetics and tone across your website.
Make sure that you build off the foundation which you laid down during the creation of your brand. Concentrating on consistency will enable your marketing efforts and assist with building brand equity.
Use Responsive Design
People are going to get to your website from multiple kinds of devices, including desktop and laptop computers, tablets as well as smartphones. You have to make sure that all of these people can access and navigate your pages. The very best way to do this is with responsive design.
Responsive design makes sure that your website adjusts to the browsers and screen sizes your visitors utilise. Whether someone gets to your website on a smartphone or desktop computer, the browsing experience will be the same.
When you think about how you go through a website, there frequently often small buttons and links that are scaled to be utilised on a desktop computer. If you shrink that website down to fit a mobile phone, those links and buttons can become challenging to use. With responsive design, this isn’t an issue as the site will adapt to be usable on any kind of device, making activities like the online betting NZ offers simple and streamlined .
It’s also important as today, users spend more time browsing on mobile devices as opposed what we they do on desktop computers. This means that a website that only caters to desktop users gives a poor experience for a massive chunk of your potential customers.
With regards to responsive design, you can be sure that you’re offering a great experience for all of your visitors. This can lead to these people spending more time on your website, boosting the number of pages that they visit, as well as the chances of them converting.