We are living in the information age, a time in which the small devices in our pockets grant us access to all the knowledge we will ever (and sometimes never) need. To this end, when people want to find out anything about your business before they decide to purchase your goods or services, they are most likely going to look for this information on the internet.
It is important that when people search your business’s name on Google or any other search engine, you have a website for them to visit. This allows you to give them the information they desire on your own terms; you can curate your website’s information to best suit your branding needs. Having your own website is a great marketing tool for any business no matter the scale.
But actually making your own website can be an incredibly complicated procedure. Traditionally, one would require education in coding in order to make their own website. However, companies like Wix are here to change that forever.
What Is Wix?
Wix is one of the world’s most popular cloud-based website building platforms. With Wix, building a professional-looking website is as easy as pie; you do not even have to think about learning coding nor should you worry about file transfer protocols. The UI is designed with the intention of being intuitive, making it easy for most people with a bit of design knowledge to actualise their visions. Much like Squarespace, Wix’s primary market competitor, the platform features a drag-and-click interface that one’s head can be wrapped around relatively painlessly.
The Benefits
The interface you will be working with while doing backend editing is perhaps not the most attractive but it is nonetheless incredibly helpful. Wix is considered by many to be the best website building platform out there due to just how many functions and tools can be employed to optimise your website.
Wix has a free-to-use version that allows you to make use of its platform to build your own website. If you are satisfied with what you have created, you can decide to begin paying and launch your website. You can also start a month-to-month contract so that you have the option of cancelling without issues should you ever decide to do so.
The Cons
If you take out the cheapest contract offered by Wix, the company will use part of your website for their own ad space. This can be annoying because you have no control over what Wix chooses to advertise in this space on your website. This can feel like a bit of a slap in the face when you are paying for the service. If there was a setting to make the ads more relevant to your own business’s products, this issue might not exist
Wix Is A Great Web Building Platform
If you are willing to fork over the full price of Wix’s more premium plans, you will be left with a valuable resource well worth the cost. With Wix, you have the tools at your disposal to make the perfect website for your business whether you’re selling shoes, want to advertise the online pokies NZ offers, or simply want an online presence for your business.
